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<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/why-content-marketers-should-leverage-data/"></div> Did you know? More than half of all businesses measure organic traffic to evaluate the success of their content. If we were to throw this out there, how many of you would believe us? It does sound probable enough.  How many of you would read on, ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/branded-content-what-it-is-how-to-use-it-and-top-examples/"></div> The world of marketing is fast-changing. As the earth spins, new social networks appear and Google’s algorithms change—all seemingly overnight.  Amid all this, one thing remains constant: the brand.  What works today may be relegated to just a memory days from now. And if we were ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/evergreen-content-the-ins-and-outs-of-creating-timeless-pieces/"></div> Evergreen content to content marketing is like icebergs to our natural environment—they’re timeless (global warming-permitting), a rich source of nutrients, and have a far-reaching influence on the climate around them. Making up a good portion of the content you encounter online, evergreen content plays an important ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-make-seo-friendly-content-seo-writing-examples/"></div> The reason SEO writing exists is simple: People need information. They head to Google, and they conduct queries. The information shows up in a multitude of solutions: articles, guides, ebooks videos… In short: content. This desire to learn, understand, and know is what gives SEO writing ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/blog-content-development-mistakes-to-avoid/"></div> Good content development within a content strategy is just like a pastry shop purchasing the freshest eggs for their cakes. Without it, the end products are nowhere near as tantalizing as they can be and you likely won’t be able to arouse the “oohs” and “aahs” ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/what-is-the-buyers-journey-and-how-it-affects-a-blogs-conversion-rate/"></div> If you could choose one metric and one metric only to measure your B2B blog’s performance, my guess is it wouldn’t be related to traffic, but to conversion.  Because even though a corporate blog can have several objectives: generate organic traffic, improve brand recognition, create engagement ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/website-copywriting-tips-and-examples/"></div> Website copywriting can make or break a business. No, that’s not big talk. And if you think it is, you may be heading down the wrong path. Think about it. Have you ever come across a website that seems to say a lot… and yet nothing ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-an-editorial-calendar/"></div> At some point, all companies go through a phase where their editorial calendar is nothing more than a list of ideas. When that happens, so do the following: Objectives become blurred Results are scarce Content stops generating organic traffic or leads The blog is filled with ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/b2b-content-marketing-key-elements-and-top-examples/"></div> B2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat.  There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. Effective here means using content to successfully attract your ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-do-keyword-research-for-seo-with-semrush-guide/"></div> Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper.  Every piece of content you post must be carefully planned and optimised (that ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/5-ways-to-immunise-your-content-marketing-against-a-crisis/"></div> Cutbacks. Job losses. Frozen budgets. Sinking morales. In most parts of the world, people are now weeks into a lockdown as the global economy plunges into what experts deem to be the worst recession since the Great Depression. When an unforeseeable crisis of this magnitude hits, ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/content-marketing-for-logistics-5-companies-that-do-it-right/"></div> The Bill of Lading. It’s arguably the most important document in logistics. It is to freight cargo what boarding passes are to plane passengers. Oftentimes, it is the culprit of cargo delays and unexpected fees.  Getting it right is the bane of all shippers. But we’re ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/content-marketing-for-hotels-10-examples-and-takeaways/"></div> An elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-a-lead-generation-campaign-with-downloadable-content/"></div> Creating and maintaining a blog strategy can be likened to building a house. You need a strong and stable base on which your content can safely rest.  Laying your concrete slab and the construction that follows are just the first steps. Even once the structure is ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/9-ways-to-provide-feedback-to-get-the-best-out-of-your-writers-and-content/"></div> Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object?  “Hot” indicates you’re closer to finding the object and “cold”, the opposite.  These clues don’t only provide hints on how well you’re doing, but also serves ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/6-exceptional-examples-of-brand-storytelling-in-content-marketing/"></div> It was in the middle of the 2018 summer heatwave. The constant tapping from my mechanical pencil has somewhat created a pretty impressive Monet-inspired drawing on my notepad. My lovely co-founder, Julia, and I had been at it for days now. I was on the verge ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/12-visual-marketing-tools-for-marketing-teams-without-designers/"></div> Where would content marketing be today without visual graphics like infographics, graphics, and images? Given that 88% of all marketers use visual graphics in more than half of the marketing material they produce, the answer is clear: without them, content marketing would be colourless and flavourless. ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/pr-for-startups-how-to-pitch-and-maintain-a-relationship-with-the-digital-media/"></div> A few drafts and revisions later, you have in your hands a beautifully redacted piece to pitch to the media. Now all you have to do is to get it published. If it were only as easy as it sounds. The barrier to getting your article ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/digital-pr-guide-for-start-ups-content-creation/"></div> The first time my news package made it on air, I was glued to the news bulletin. I was hanging on to final few words of the preceding story coming out of the presenter’s lips. And when that story ended, I took a deep breath — ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/the-power-of-smarketing-to-convert-your-blog-into-a-lead-generating-machine/"></div> Marketers spend a great deal of time trying to produce content that resonates with their audience to generate qualified traffic and leads. But this is what we often hear: We have more than enough ideas for our blog but it just isn’t converting. And this is ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/minimal-yet-powerful-improving-the-text-on-your-infographics/"></div> Expressing an idea with few words is hard. It requires time and effort. When it comes to infographics, trying to condense all the information you have into text and design calls for artistic balance. In this post, we speak to two experts about the best practices ...

Ever heard of the empty-editorial calendar syndrome? Perhaps you’ve experienced it. Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting ...

It was barely a month into my first job as a content marketer. I was seated right opposite my manager. His gaze was on his computer screen, reading through a draft blog post I’d been working on. I held my breath, shot a few nervous glances at him and ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/10x-content-the-importance-of-angle-in-seo-content-writing/"></div> —I researched keywords, and studied search intent and information that users look for. But even after packaging everything so nicely into this beautifully written and keyword-optimised article, I’m still not getting the clicks, links, and leads I expected. What went wrong? SEO content writing isn’t an ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/get-to-the-pain-point-ensuring-your-content-fulfils-a-purpose/"></div> Your audience is saturated. They’re bombarded with the content you and your competitors publish. Every. Single. Day. Endless notifications, applications, videos, and emails fill their days. And beyond those screens, they have a life. Their families, jobs, health, and hobbies are in constant competition with each ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/who-we-are/"></div> Our Story Dear Content is a content marketing agency that… Right. We all know the story. But instead of boring you with the same stuff that’s splattered all over the about us pages of every content marketing agency there is, we’ll cut right to the chase. ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/are-your-content-marketing-goals-and-team-aligned/"></div> You’ve spent hours defining your content marketing goals. You’ve hunted for qualified content writers. And you’ve crafted an editorial calendar that includes a wide variety of topics for an audience that your team knows all too well by now. But why do your results still not ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/meet-your-content-marketing-goals-by-defining-each-piece-of-content/"></div> It’s that time of the year again when we bid farewell to summer. Right about now, leaves are beginning to shed their green and nature will soon sprinkle radiant hues of red and orange on us. Kids, teenagers, and university students are preparing for the challenges ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-publish-exciting-content-for-a-boring-industry/"></div> Anyone remember that scene in F.R.I.E.N.D.S. when Ross insisted on going to a fashion seminar with Rachel just so Mark wouldn’t go with her and ended up snoring through the session? Well, I do. Partly because (at the risk of dating myself) I’m a huge F.R.I.E.N.D.S ...

<div class="at-above-post-arch-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...