Lin

About Lin Lin's an ex-journalist who's found her new love in content marketing. In her spare time, she's on a secret conquest to find a solution to never having to cut her nails again.
9 ways to provide feedback to get the best out of your writers (and content)
October 7, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/9-ways-to-provide-feedback-to-get-the-best-out-of-your-writers-and-content/"></div> Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object? “Hot” indicates you’re closer to finding the object and “cold”, the opposite.  These clues don’t only provide hints on how well you’re doing, but also serves ...
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6 exceptional examples of brand storytelling in content marketing
September 2, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/6-exceptional-examples-of-brand-storytelling-in-content-marketing/"></div> It was in the middle of the 2018 summer heatwave. The constant tapping from my mechanical pencil has somewhat created a pretty impressive Monet-looking drawing on my notepad. My lovely co-founder, Julia, and I had been at it for days now. I was on the verge ...
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12 visual marketing tools for
marketing teams without designers
July 30, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/12-visual-marketing-tools-for-marketing-teams-without-designers/"></div> Where would content marketing be today without infographics, graphics, and images? Given that 88% of all marketers use visual elements in more than half of the marketing material they produce, the answer is clear: without visual elements, content marketing would be colourless and flavourless. In an ...
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Hiring great content writers:
30 traits to look for
July 3, 2019 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...
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PR for startups: How to pitch and maintain a relationship with the digital media
May 23, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/pr-for-startups-how-to-pitch-and-maintain-a-relationship-with-the-digital-media/"></div> A few drafts and revisions later, you have in your hands a beautifully redacted piece to pitch to the media. Now all you have to do is to get it published. If it were only as easy as it sounds. The barrier to getting your article ...
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A tactical guide to digital PR for startups: Creating content that journalists want to publish
April 17, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/digital-pr-guide-for-start-ups-content-creation/"></div> The first time my news package made it on air, I was glued to the news bulletin. I was hanging on to final few words of the preceding story coming out of the presenter’s lips. And when that story ended, I took a deep breath — ...
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The power of Smarketing to convert your blog into a lead-generating machine
March 14, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/the-power-of-smarketing-to-convert-your-blog-into-a-lead-generating-machine/"></div> Marketers spend a great deal of time trying to produce content that resonates with their audience to generate qualified traffic and leads. But this is what we often hear: We have more than enough ideas for our blog but it just isn’t converting. And this is ...
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Minimal yet powerful: Improving the text on your infographics
February 21, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/minimal-yet-powerful-improving-the-text-on-your-infographics/"></div> Expressing an idea with few words is hard. It requires time and effort. When it comes to infographics, trying to condense all the information you have into text and design calls for artistic balance. In this post, we speak to two experts about the best practices ...
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11 resources to discover content ideas for your editorial calendar
January 22, 2019 No Comments In Content & SEO - Content Strategy By
Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting down ideas two months in advance. But even though you’ve known ...
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Less is more: How to scale your content strategy
December 14, 2018 No Comments In Content Strategy By
It was barely a month into my first job as a content marketer. I was seated right opposite my manager. His gaze was on his computer screen, reading through a draft blog post I’d been working on. I held my breath, shot a few nervous glances at him and ...
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10x content: The importance of angle in SEO content writing
November 16, 2018 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/10x-content-the-importance-of-angle-in-seo-content-writing/"></div> —I researched keywords, studied search intent, and information that users look for. But even after packaging everything so nicely into this beautifully written and optimised article, I’m still not getting the clicks, links, and leads I expected. What went wrong? SEO isn’t an exact science. You ...
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Get to the (pain) point: ensuring your content fulfils a purpose
October 26, 2018 In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/get-to-the-pain-point-ensuring-your-content-fulfils-a-purpose/"></div> Your audience is saturated. They’re bombarded with the content you and your competitors publish. Every. Single. Day. Endless notifications, applications, videos, and emails fill their days. And beyond those screens, they have a life. Their families, jobs, health, and hobbies are in constant competition with each ...
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Who We Are
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/who-we-are/"></div> Our Story Dear Content is a content marketing agency that… Right. We all know the story. But instead of boring you with the same stuff that’s splattered all over the about us pages of every content marketing agency there is, we’ll cut right to the chase. ...
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Are your content marketing goals and team aligned?
October 8, 2018 In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/are-your-content-marketing-goals-and-team-aligned/"></div> You’ve spent hours defining your content marketing goals. You’ve hunted for qualified writers. And you’ve crafted an editorial calendar that includes a wide variety of topics for an audience that your team knows all too well by now. But why do your results still not reflect ...
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Meet your content marketing goals by defining each piece of content
September 20, 2018 In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/meet-your-content-marketing-goals-by-defining-each-piece-of-content/"></div> It’s that time of the year again when we bid farewell to summer. Right about now, leaves are beginning to shed their green and nature will soon sprinkle radiant hues of red and orange on us. Kids, teenagers, and university students are preparing for the challenges ...
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How to publish exciting content for a ‘boring’ industry
September 3, 2018 In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-publish-exciting-content-for-a-boring-industry/"></div> Anyone remember that scene in F.R.I.E.N.D.S. when Ross insisted on going to a fashion seminar with Rachel just so Mark wouldn’t go with her and ended up snoring through the session? Well, I do. Partly because (at the risk of dating myself) I’m a huge F.R.I.E.N.D.S ...
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How to create a content marketing benchmark step by step
August 21, 2018 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...
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