Lin

About Lin Lin's an ex-journalist who's found her new love in content marketing. In her spare time, she's on a secret conquest to find a solution to never having to cut her nails again.
B2B content marketing: Key elements and top examples
July 9, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/b2b-content-marketing-key-elements-and-top-examples/"></div> B2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat.  There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. Effective here means using content to successfully attract your ...
Read More
How to do keyword research for SEO with SEMrush [Guide]
June 3, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-do-keyword-research-for-seo-with-semrush-guide/"></div> Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper.  Every piece of content you post must be carefully planned and optimised (that ...
Read More
5 ways to immunise your content marketing against a crisis
April 21, 2020 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/5-ways-to-immunise-your-content-marketing-against-a-crisis/"></div> Cutbacks. Job losses. Frozen budgets. Sinking morales. In most parts of the world, people are now weeks into a lockdown as the global economy plunges into what experts deem to be the worst recession since the Great Depression. When an unforeseeable crisis of this magnitude hits, ...
Read More
Content marketing for logistics: 5 companies that do it right
March 3, 2020 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/content-marketing-for-logistics-5-companies-that-do-it-right/"></div> The Bill of Lading. It’s arguably the most important document in logistics. It is to freight cargo what boarding passes are to plane passengers. Oftentimes, it is the culprit of cargo delays and unexpected fees.  Getting it right is the bane of all shippers. But we’re ...
Read More
Content marketing for hotels: 10 examples and takeaways
January 7, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/content-marketing-for-hotels-10-examples-and-takeaways/"></div> An elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a ...
Read More
How to create a lead generation campaign with downloadable content
November 18, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-create-a-lead-generation-campaign-with-downloadable-content/"></div> Creating and maintaining a blog strategy can be likened to building a house. You need a strong and stable base on which your content can safely rest.  Laying your concrete slab and the construction that follows are just the first steps. Even once the structure is ...
Read More
9 ways to provide feedback to get the best out of your writers (and content)
October 7, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/9-ways-to-provide-feedback-to-get-the-best-out-of-your-writers-and-content/"></div> Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object?  “Hot” indicates you’re closer to finding the object and “cold”, the opposite.  These clues don’t only provide hints on how well you’re doing, but also serves ...
Read More
Brand storytelling in content marketing: 6 exceptional examples
September 2, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/6-exceptional-examples-of-brand-storytelling-in-content-marketing/"></div> It was in the middle of the 2018 summer heatwave. The constant tapping from my mechanical pencil has somewhat created a pretty impressive Monet-inspired drawing on my notepad. My lovely co-founder, Julia, and I had been at it for days now. I was on the verge ...
Read More
12 visual marketing tools for
marketing teams without designers
July 30, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/12-visual-marketing-tools-for-marketing-teams-without-designers/"></div> Where would content marketing be today without visual graphics like infographics, graphics, and images? Given that 88% of all marketers use visual graphics in more than half of the marketing material they produce, the answer is clear: without them, content marketing would be colourless and flavourless. ...
Read More
Hiring great content writers:
30 traits to look for
July 3, 2019 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...
Read More
PR for startups: How to pitch and maintain a relationship with the digital media
May 23, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/pr-for-startups-how-to-pitch-and-maintain-a-relationship-with-the-digital-media/"></div> A few drafts and revisions later, you have in your hands a beautifully redacted piece to pitch to the media. Now all you have to do is to get it published. If it were only as easy as it sounds. The barrier to getting your article ...
Read More
A tactical guide to digital PR for startups: Creating content that journalists want to publish
April 17, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/digital-pr-guide-for-start-ups-content-creation/"></div> The first time my news package made it on air, I was glued to the news bulletin. I was hanging on to final few words of the preceding story coming out of the presenter’s lips. And when that story ended, I took a deep breath — ...
Read More
The power of Smarketing to convert your blog into a lead-generating machine
March 14, 2019 No Comments In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/the-power-of-smarketing-to-convert-your-blog-into-a-lead-generating-machine/"></div> Marketers spend a great deal of time trying to produce content that resonates with their audience to generate qualified traffic and leads. But this is what we often hear: We have more than enough ideas for our blog but it just isn’t converting. And this is ...
Read More
Minimal yet powerful: Improving the text on your infographics
February 21, 2019 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/minimal-yet-powerful-improving-the-text-on-your-infographics/"></div> Expressing an idea with few words is hard. It requires time and effort. When it comes to infographics, trying to condense all the information you have into text and design calls for artistic balance. In this post, we speak to two experts about the best practices ...
Read More
11 resources to discover content ideas for your editorial calendar
January 22, 2019 No Comments In Content & SEO - Content Strategy By
Ever heard of the empty-editorial calendar syndrome? Perhaps you’ve experienced it. Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting ...
Read More
Less is more: How to scale your content strategy
December 14, 2018 No Comments In Content Strategy By
It was barely a month into my first job as a content marketer. I was seated right opposite my manager. His gaze was on his computer screen, reading through a draft blog post I’d been working on. I held my breath, shot a few nervous glances at him and ...
Read More
SEO content writing: The importance of angle in 10x content
November 16, 2018 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/10x-content-the-importance-of-angle-in-seo-content-writing/"></div> —I researched keywords, and studied search intent and information that users look for. But even after packaging everything so nicely into this beautifully written and keyword-optimised article, I’m still not getting the clicks, links, and leads I expected. What went wrong? SEO content writing isn’t an ...
Read More
Get to the (pain) point: ensuring your content fulfils a purpose
October 26, 2018 In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/get-to-the-pain-point-ensuring-your-content-fulfils-a-purpose/"></div> Your audience is saturated. They’re bombarded with the content you and your competitors publish. Every. Single. Day. Endless notifications, applications, videos, and emails fill their days. And beyond those screens, they have a life. Their families, jobs, health, and hobbies are in constant competition with each ...
Read More
Who We Are
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/who-we-are/"></div> Our Story Dear Content is a content marketing agency that… Right. We all know the story. But instead of boring you with the same stuff that’s splattered all over the about us pages of every content marketing agency there is, we’ll cut right to the chase. ...
Read More
Are your content marketing goals and team aligned?
October 8, 2018 No Comments In Content & SEO By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/are-your-content-marketing-goals-and-team-aligned/"></div> You’ve spent hours defining your content marketing goals. You’ve hunted for qualified content writers. And you’ve crafted an editorial calendar that includes a wide variety of topics for an audience that your team knows all too well by now. But why do your results still not ...
Read More
Meet your content marketing goals by defining each piece of content
September 20, 2018 In Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/meet-your-content-marketing-goals-by-defining-each-piece-of-content/"></div> It’s that time of the year again when we bid farewell to summer. Right about now, leaves are beginning to shed their green and nature will soon sprinkle radiant hues of red and orange on us. Kids, teenagers, and university students are preparing for the challenges ...
Read More
How to publish exciting content for a ‘boring’ industry
September 3, 2018 No Comments In Dear Content By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-publish-exciting-content-for-a-boring-industry/"></div> Anyone remember that scene in F.R.I.E.N.D.S. when Ross insisted on going to a fashion seminar with Rachel just so Mark wouldn’t go with her and ended up snoring through the session? Well, I do. Partly because (at the risk of dating myself) I’m a huge F.R.I.E.N.D.S ...
Read More
How to create a content marketing benchmark step by step
August 21, 2018 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-arch-page addthis_tool" data-url="https://dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...
Read More