Content & SEO

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/why-content-marketers-should-leverage-data/"></div> Did you know? More than half of all businesses measure organic traffic to evaluate the success of their content. If we were to throw this out there, how many of you would believe us? It does sound probable enough.  How many of you would read on, ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/evergreen-content-the-ins-and-outs-of-creating-timeless-pieces/"></div> Evergreen content to content marketing is like icebergs to our natural environment—they’re timeless (global warming-permitting), a rich source of nutrients, and have a far-reaching influence on the climate around them. Making up a good portion of the content you encounter online, evergreen content plays an important ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-make-seo-friendly-content-seo-writing-examples/"></div> The reason SEO writing exists is simple: People need information. They head to Google, and they conduct queries. The information shows up in a multitude of solutions: articles, guides, ebooks videos… In short: content. This desire to learn, understand, and know is what gives SEO writing ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/blog-content-development-mistakes-to-avoid/"></div> Good content development within a content strategy is just like a pastry shop purchasing the freshest eggs for their cakes. Without it, the end products are nowhere near as tantalizing as they can be and you likely won’t be able to arouse the “oohs” and “aahs” ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/website-copywriting-tips-and-examples/"></div> Website copywriting can make or break a business. No, that’s not big talk. And if you think it is, you may be heading down the wrong path. Think about it. Have you ever come across a website that seems to say a lot… and yet nothing ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/b2b-content-marketing-key-elements-and-top-examples/"></div> B2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat.  There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. Effective here means using content to successfully attract your ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-do-keyword-research-for-seo-with-semrush-guide/"></div> Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper.  Every piece of content you post must be carefully planned and optimised (that ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/content-marketing-for-hotels-10-examples-and-takeaways/"></div> An elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/12-visual-marketing-tools-for-marketing-teams-without-designers/"></div> Where would content marketing be today without visual graphics like infographics, graphics, and images? Given that 88% of all marketers use visual graphics in more than half of the marketing material they produce, the answer is clear: without them, content marketing would be colourless and flavourless. ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/pr-for-startups-how-to-pitch-and-maintain-a-relationship-with-the-digital-media/"></div> A few drafts and revisions later, you have in your hands a beautifully redacted piece to pitch to the media. Now all you have to do is to get it published. If it were only as easy as it sounds. The barrier to getting your article ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/digital-pr-guide-for-start-ups-content-creation/"></div> The first time my news package made it on air, I was glued to the news bulletin. I was hanging on to final few words of the preceding story coming out of the presenter’s lips. And when that story ended, I took a deep breath — ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/minimal-yet-powerful-improving-the-text-on-your-infographics/"></div> Expressing an idea with few words is hard. It requires time and effort. When it comes to infographics, trying to condense all the information you have into text and design calls for artistic balance. In this post, we speak to two experts about the best practices ...

Ever heard of the empty-editorial calendar syndrome? Perhaps you’ve experienced it. Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/10x-content-the-importance-of-angle-in-seo-content-writing/"></div> —I researched keywords, and studied search intent and information that users look for. But even after packaging everything so nicely into this beautifully written and keyword-optimised article, I’m still not getting the clicks, links, and leads I expected. What went wrong? SEO content writing isn’t an ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/get-to-the-pain-point-ensuring-your-content-fulfils-a-purpose/"></div> Your audience is saturated. They’re bombarded with the content you and your competitors publish. Every. Single. Day. Endless notifications, applications, videos, and emails fill their days. And beyond those screens, they have a life. Their families, jobs, health, and hobbies are in constant competition with each ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/are-your-content-marketing-goals-and-team-aligned/"></div> You’ve spent hours defining your content marketing goals. You’ve hunted for qualified content writers. And you’ve crafted an editorial calendar that includes a wide variety of topics for an audience that your team knows all too well by now. But why do your results still not ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...