Content & SEO

Blog content development: 7 mistakes to avoid
December 21, 2020 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/blog-content-development-mistakes-to-avoid/"></div> Good content development within a content strategy is just like a pastry shop purchasing the freshest eggs for their cakes. Without it, the end products are nowhere near as tantalizing as they can be and you likely won’t be able to arouse the “oohs” and “aahs” ...
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Three of the best website copywriting tips (with examples)
September 21, 2020 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/website-copywriting-tips-and-examples/"></div> Website copywriting can make or break a business. No, that’s not big talk. And if you think it is, you may be heading down the wrong path. Think about it. Have you ever come across a website that seems to say a lot… and yet nothing ...
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B2B content marketing: Key elements and top examples
July 9, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/b2b-content-marketing-key-elements-and-top-examples/"></div> B2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat.  There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. Effective here means using content to successfully attract your ...
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How to do keyword research for SEO with SEMrush [Guide]
June 3, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/how-to-do-keyword-research-for-seo-with-semrush-guide/"></div> Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper.  Every piece of content you post must be carefully planned and optimised (that ...
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Content marketing for hotels: 10 examples and takeaways
January 7, 2020 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/content-marketing-for-hotels-10-examples-and-takeaways/"></div> An elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a ...
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12 visual marketing tools for
marketing teams without designers
July 30, 2019 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/12-visual-marketing-tools-for-marketing-teams-without-designers/"></div> Where would content marketing be today without visual graphics like infographics, graphics, and images? Given that 88% of all marketers use visual graphics in more than half of the marketing material they produce, the answer is clear: without them, content marketing would be colourless and flavourless. ...
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Hiring great content writers:
30 traits to look for
July 3, 2019 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...
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PR for startups: How to pitch and maintain a relationship with the digital media
May 23, 2019 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/pr-for-startups-how-to-pitch-and-maintain-a-relationship-with-the-digital-media/"></div> A few drafts and revisions later, you have in your hands a beautifully redacted piece to pitch to the media. Now all you have to do is to get it published. If it were only as easy as it sounds. The barrier to getting your article ...
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A tactical guide to digital PR for startups: Creating content that journalists want to publish
April 17, 2019 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/digital-pr-guide-for-start-ups-content-creation/"></div> The first time my news package made it on air, I was glued to the news bulletin. I was hanging on to final few words of the preceding story coming out of the presenter’s lips. And when that story ended, I took a deep breath — ...
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Minimal yet powerful: Improving the text on your infographics
February 21, 2019 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/minimal-yet-powerful-improving-the-text-on-your-infographics/"></div> Expressing an idea with few words is hard. It requires time and effort. When it comes to infographics, trying to condense all the information you have into text and design calls for artistic balance. In this post, we speak to two experts about the best practices ...
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11 resources to discover content ideas for your editorial calendar
January 22, 2019 No Comments In Content & SEO - Content Strategy By
Ever heard of the empty-editorial calendar syndrome? Perhaps you’ve experienced it. Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting ...
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SEO content writing: The importance of angle in 10x content
November 16, 2018 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/10x-content-the-importance-of-angle-in-seo-content-writing/"></div> —I researched keywords, and studied search intent and information that users look for. But even after packaging everything so nicely into this beautifully written and keyword-optimised article, I’m still not getting the clicks, links, and leads I expected. What went wrong? SEO content writing isn’t an ...
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Get to the (pain) point: ensuring your content fulfils a purpose
October 26, 2018 In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/get-to-the-pain-point-ensuring-your-content-fulfils-a-purpose/"></div> Your audience is saturated. They’re bombarded with the content you and your competitors publish. Every. Single. Day. Endless notifications, applications, videos, and emails fill their days. And beyond those screens, they have a life. Their families, jobs, health, and hobbies are in constant competition with each ...
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Are your content marketing goals and team aligned?
October 8, 2018 No Comments In Content & SEO By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/are-your-content-marketing-goals-and-team-aligned/"></div> You’ve spent hours defining your content marketing goals. You’ve hunted for qualified content writers. And you’ve crafted an editorial calendar that includes a wide variety of topics for an audience that your team knows all too well by now. But why do your results still not ...
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How to create a content marketing benchmark step by step
August 21, 2018 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...
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