Content Strategy

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/branded-content-what-it-is-how-to-use-it-and-top-examples/"></div> The world of marketing is fast-changing. As the earth spins, new social networks appear and Google’s algorithms change—all seemingly overnight.  Amid all this, one thing remains constant: the brand.  What works today may be relegated to just a memory days from now. And if we were ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/what-is-the-buyers-journey-and-how-it-affects-a-blogs-conversion-rate/"></div> If you could choose one metric and one metric only to measure your B2B blog’s performance, my guess is it wouldn’t be related to traffic, but to conversion.  Because even though a corporate blog can have several objectives: generate organic traffic, improve brand recognition, create engagement ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-an-editorial-calendar/"></div> At some point, all companies go through a phase where their editorial calendar is nothing more than a list of ideas. When that happens, so do the following: Objectives become blurred Results are scarce Content stops generating organic traffic or leads The blog is filled with ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/b2b-content-marketing-key-elements-and-top-examples/"></div> B2B content marketing can sometimes have the unfortunate reputation of being challenging to execute. We’re not gonna lie or sugarcoat.  There’s more than meets the eye to putting together a comprehensive B2B content marketing strategy that’s effective. Effective here means using content to successfully attract your ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-do-keyword-research-for-seo-with-semrush-guide/"></div> Content marketing and SEO: what would one be without the other? Not much. One provides valuable information for users, the other boosts visibility. They’re codependent and need each other to exist and prosper.  Every piece of content you post must be carefully planned and optimised (that ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/5-ways-to-immunise-your-content-marketing-against-a-crisis/"></div> Cutbacks. Job losses. Frozen budgets. Sinking morales. In most parts of the world, people are now weeks into a lockdown as the global economy plunges into what experts deem to be the worst recession since the Great Depression. When an unforeseeable crisis of this magnitude hits, ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/content-marketing-for-logistics-5-companies-that-do-it-right/"></div> The Bill of Lading. It’s arguably the most important document in logistics. It is to freight cargo what boarding passes are to plane passengers. Oftentimes, it is the culprit of cargo delays and unexpected fees.  Getting it right is the bane of all shippers. But we’re ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/content-marketing-for-hotels-10-examples-and-takeaways/"></div> An elderly couple celebrates their 40th wedding anniversary with a visit to the Rijksmuseum followed by a quiet stroll along the Amstel. A young, freelance writer works on her latest article from a remote villa in Portugal. A pair of newly-weds takes a dip in a ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-a-lead-generation-campaign-with-downloadable-content/"></div> Creating and maintaining a blog strategy can be likened to building a house. You need a strong and stable base on which your content can safely rest.  Laying your concrete slab and the construction that follows are just the first steps. Even once the structure is ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/9-ways-to-provide-feedback-to-get-the-best-out-of-your-writers-and-content/"></div> Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object?  “Hot” indicates you’re closer to finding the object and “cold”, the opposite.  These clues don’t only provide hints on how well you’re doing, but also serves ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/6-exceptional-examples-of-brand-storytelling-in-content-marketing/"></div> It was in the middle of the 2018 summer heatwave. The constant tapping from my mechanical pencil has somewhat created a pretty impressive Monet-inspired drawing on my notepad. My lovely co-founder, Julia, and I had been at it for days now. I was on the verge ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/the-power-of-smarketing-to-convert-your-blog-into-a-lead-generating-machine/"></div> Marketers spend a great deal of time trying to produce content that resonates with their audience to generate qualified traffic and leads. But this is what we often hear: We have more than enough ideas for our blog but it just isn’t converting. And this is ...

Ever heard of the empty-editorial calendar syndrome? Perhaps you’ve experienced it. Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting ...

It was barely a month into my first job as a content marketer. I was seated right opposite my manager. His gaze was on his computer screen, reading through a draft blog post I’d been working on. I held my breath, shot a few nervous glances at him and ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/meet-your-content-marketing-goals-by-defining-each-piece-of-content/"></div> It’s that time of the year again when we bid farewell to summer. Right about now, leaves are beginning to shed their green and nature will soon sprinkle radiant hues of red and orange on us. Kids, teenagers, and university students are preparing for the challenges ...

<div class="at-above-post-cat-page addthis_tool" data-url="https://www.dearcontent.com/how-to-create-a-content-marketing-benchmark-step-by-step/"></div> You know how some people say ice cream with no sprinkles just ain’t ice cream? Well, the same goes for content benchmarking and content marketing; a content marketing strategy without content benchmarking is just flavourless. If there’s one aspect you should never leave out when building ...