Content Strategy

9 ways to provide feedback to get the best out of your writers (and content)
October 7, 2019 No Comments In Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/9-ways-to-provide-feedback-to-get-the-best-out-of-your-writers-and-content/"></div> Do you remember playing “hot and cold” as a kid (or maybe as an adult) to locate a hidden object? “Hot” indicates you’re closer to finding the object and “cold”, the opposite.  These clues don’t only provide hints on how well you’re doing, but also serves ...
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6 exceptional examples of brand storytelling in content marketing
September 2, 2019 No Comments In Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/6-exceptional-examples-of-brand-storytelling-in-content-marketing/"></div> It was in the middle of the 2018 summer heatwave. The constant tapping from my mechanical pencil has somewhat created a pretty impressive Monet-looking drawing on my notepad. My lovely co-founder, Julia, and I had been at it for days now. I was on the verge ...
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Hiring great content writers:
30 traits to look for
July 3, 2019 No Comments In Content & SEO - Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/hiring-content-writers-30-traits-to-look-for/"></div> Good content is good business.  If your business is dependent on organic traffic, this is a sentence you can probably relate to. In the world where SEO, content, and inbound play a key role in generating traffic, leads, and sales, content writers are an essential ingredient ...
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The power of Smarketing to convert your blog into a lead-generating machine
March 14, 2019 No Comments In Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/the-power-of-smarketing-to-convert-your-blog-into-a-lead-generating-machine/"></div> Marketers spend a great deal of time trying to produce content that resonates with their audience to generate qualified traffic and leads. But this is what we often hear: We have more than enough ideas for our blog but it just isn’t converting. And this is ...
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11 resources to discover content ideas for your editorial calendar
January 22, 2019 No Comments In Content & SEO - Content Strategy By
Imagine you have a large extended and close family of, say, 30 uncles, aunts, cousins, nephews, etc. Every year come Christmas, all are expecting Christmas gifts. With such so many gifts to acquire and gift, you begin jotting down ideas two months in advance. But even though you’ve known ...
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Less is more: How to scale your content strategy
December 14, 2018 No Comments In Content Strategy By
It was barely a month into my first job as a content marketer. I was seated right opposite my manager. His gaze was on his computer screen, reading through a draft blog post I’d been working on. I held my breath, shot a few nervous glances at him and ...
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Meet your content marketing goals by defining each piece of content
September 20, 2018 In Content Strategy By
<div class="at-above-post-cat-page addthis_tool" data-url="https://dearcontent.com/meet-your-content-marketing-goals-by-defining-each-piece-of-content/"></div> It’s that time of the year again when we bid farewell to summer. Right about now, leaves are beginning to shed their green and nature will soon sprinkle radiant hues of red and orange on us. Kids, teenagers, and university students are preparing for the challenges ...
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