In its simplest form, content writing is the act of telling a story. Good content writing, however, is the art of executing a message in the most comprehensive and engaging way that converts and increases traffic and growth.
Content writing is the next step towards organic growth after having created a content strategy. It can be done in many forms, shapes, and formats, depending on its purpose, the message, and the target audience.
The most basic forms of content come in content writing for blog and landing pages, the two building blocks to any good content strategy. But in order to really disseminate content, you must not forget today’s most effective distribution channel – social media. No branding is complete without social media, and social media content is just as important, if not more important, as your traditional content.
Take it one step further with lead generation content such as ebooks, white papers, checklists, guides, etc. These types of content are timeless and have a much longer shelf-life. Plus, from a sales perspective, it offers information you can act on for company growth.
Where do we even begin? Good content helps you rank on search engines. It earns shares. It improves your brand image and expands your presence. It illustrates your credibility and expertise. Most importantly, good content converts.
With powerful writing backed with keyword analysis and industry research, you can propel your position in rankings. Strong copywriting draws more engagement; that means more clicks, more conversions, and ultimately, more sales and company growth.
The world of SEO has evolved much since its inception. Mindless keyword planting no longer works and value is now placed on good and relevant writing. Your audience doesn’t want generic content that they’ve read about from hundreds of other sites. The way to really differentiate yourself is with quality content, which means getting specific and really attacking the issues readers care about.
There are so many ways to tell a story. At Dear Content, we tailor-make every single piece of content so that it’s well-adapted to your needs. From straightforward copywriting to keyword research and content writing for SEO, we’ve got you covered.
Here’s a list of examples of the content we’ll create for your organic growth: