80% of B2B marketers prioritise lead generation content as part of their content marketing strategy. From the most basic of all, blogs, to more creative ways to generate leads such as ebooks, guides, and checklists, you need lead generation content in order to grow your business.
The very first step of creating quality content for leads involves in-depth market research. That means understanding the industry, your target audience, and your competitors. Only by really grasping your customers’ needs and knowing what you’re up against are you able to produce the content that really answers the most basic and at the same time burning questions and addresses the issues that really matter.
All this revolves around knowing what the right keywords are. Keywords tell you what your target audience is interested in knowing and searching for, and with the proper placement, you can target your prospects in a strategic way that’s organic, converts, and sustains your profits!
Nothing helps with rankings and sales opportunities like good lead generation content. Unique content sets you apart by telling the story differently. Everyone has heard The Little Red Riding Hood story. How well can you spin the story to make it fresh?
Having lead generation content also helps boost your social media engagement as it the quality of the content very naturally appeals and engages. It acts as a direct support for your social media strategy, and it’s through such channels where you may distribute your content directly to consumers.
Lead generation content has a direct effect on sales. Without it, chances are you’ll have to rely heavily on paid marketing aka online ads. Why spend that money, time, and energy on paid campaigns when there are more organic methods that have been proven to work? When done right, content helps you build your brand and establish credibility, which translates into a first sale and ultimately, brand loyalty.
We love getting creative at Dear Content. That means that we’re always looking for the most innovative and fresh ways to engage and convert. From basic blog posts and infographics to e-books and presentations, we’ll cover them all. Have something different in mind? Not a problem. Just get in touch!
Here’s a list of examples of the lead gen content we can help you with: