Multilingual SEO content marketing, as its name suggests, involves publishing SEO-optimised content in various languages. Doing so allows you to attract new traffic by reaching previously untapped customers of different regions and languages and improve conversation rates by speaking to them in the way they’re most comfortable with.
Though English has long made its mark as the default international language, there’s no doubt that people still feel more comfortable interacting and engaging in their mother tongues. And that means receiving new information, retaining them, and sharing them.
In the European Union, 90% of internet users prefer to browse the internet in their native languages. This more than highlights the importance of not only having a content marketing strategy in English but also in different languages. With multilingual content, you’re bound to strike a more personal note with your audience.
Publishing multilingual content is an important step of any content marketing strategy and is key to any company’s visibility, reach, and ultimately, growth. The sooner you begin to produce content in different languages, the sooner you establish yourself in international markets, and the sooner you’ll have an advantage over your competitors.
At Dear Content, we appreciate the sanctity of the language. This means that the multilingual content we offer is not and will never be direct translations from one language to another. Such content may get the message across, but they’re less likely to connect with your target audience. Besides, as polyglots ourselves, we know that certain messages can never be accurately translated from one language to another while retaining its special meaning.
That said, the multilingual SEO content we product at Dear Content will be specially crafted and written by native professionals for native readers. This ensures that your message doesn’t only get across, but also sticks and resonates with them – be it in English or Spanish.