Social media marketing involves the creation and sharing of content on social networks to increase traffic and engagement for company brand awareness and growth.
Social networks are engaging and interactive by nature. And all businesses, whether big or small, should be taking full advantage of that. The key to a successful social media marketing strategy is to first understand your buyer persona and target audience with a comprehensive content strategy. With that, you can better manage your social media strategy by identifying the sites that are most important to your target audience.
The more popular social networks include LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. But that’s not to say that you absolutely need to be present on all of them. Deciding what channels to be active on will depend largely on where your target audience is and your business objectives. Each site has its own unique and distinct way of engaging and the content you produce must be specially crafted and catered to each channel.
In this day and age, the question really should be, how isn’t marketing on social networks important? Social media forms a vital part of any marketing strategy as it allows you to increase brand awareness, engage with existing customers, and attract new prospects by widening your reach.
Social network marketing also plays a big role in your SEO strategy. It generates more brand visibility on SERPS and is a great platform to take advantage of for link outreaching purposes. The connections you can potentially make with influencers and the industry’s key media will also benefit your business reputation and direct traffic, which will have a profound effect on your organic growth.
With a social network presence, you take your content marketing efforts beyond the simple one-directional read-and-absorb information. You’re in direct communication with a whole market of consumers. Any content you put out is, by nature, interactive. You post, you comment, you tweet, you share – you take it viral. Social media content produces a feedback loop. Because it encourages interaction, engagement knows no limits. Coupled with the direct communication, things get personal and consumers feel they’re getting more attention. And when things get personal, engagement begins to flow.
Plus, given the huge consumer market present, social media marketing is simply an effort you must go the extra mile to make.
We’ll take you to wherever your target audience is. From the more professional LinkedIn to the one-off tweets on Twitter, Dear Content will cover all those grounds. We’ll craft channel-specific content to reach the right people for the most effective messaging.